Artist Spotlight: Edmond Yang
Edmond Yang
Edmond Yang is an independent Art Director & Designer based in Norway. He's been crafting beautiful visual experiences since 2001.
He launched his career as a graphic designer serving clients around Scandinavia. He expanded his knowledge to different areas to deliver holistic branding, communication, and design projects.
He launched his career as a graphic designer serving clients around Scandinavia. He expanded his knowledge to different areas to deliver holistic branding, communication, and design projects.
![](https://lwfiles.mycourse.app/norwegianculturalcenter-public/56a75a95957c5c92151fddff6ca90a5c.jpeg)
![](https://lwfiles.mycourse.app/norwegianculturalcenter-public/454d656753b85ced0a8b5abc582357fb.png)
What keeps you going as an artist?
In my daily life as a creative director, you solve problems for clients, how to sell products and services, and how to sell the vision to the consumers. I think it is very important to have a creative outlet on the side that is very different from the commercial aspect of my daily life. You work more towards yourself rather than external. I need to have some projects on the side. When I get good feedback, it keeps me going forward in the arts.
In my daily life as a creative director, you solve problems for clients, how to sell products and services, and how to sell the vision to the consumers. I think it is very important to have a creative outlet on the side that is very different from the commercial aspect of my daily life. You work more towards yourself rather than external. I need to have some projects on the side. When I get good feedback, it keeps me going forward in the arts.
![](https://lwfiles.mycourse.app/norwegianculturalcenter-public/5dc0dcfada6f6b8e9b1fc11b7fb80ae7.png)
![](https://lwfiles.mycourse.app/norwegianculturalcenter-public/ad69330ec1e0007679ec61f05c648f91.png)
![](https://lwfiles.mycourse.app/norwegianculturalcenter-public/405624509a879b632057c96738c03b3f.png)
Has there been an experience that changed the way you see the world?
Yes and no. I think travelling a lot has given me a lot of perspectives. I always go back to food—I'm a foodie. I love Japan! The culture is so different from the rest of Asia. Meeting other different people and mindsets as well. It is a cliche, but it gives you a better understanding of culture and how you're doing. As a foodie, I often wonder why certain cultures eat certain things in different parts of the world. I think it boils down to the resources and context of the area. I try to have a deeper understanding of the world as well. I like to embrace the differences. I try to understand why it is the way it is. When I got divorced 2 years ago, it brought some perspective into my art. Some of the dystopian elements you saw in my digital art are my take on not taking things for granted, I guess.
Yes and no. I think travelling a lot has given me a lot of perspectives. I always go back to food—I'm a foodie. I love Japan! The culture is so different from the rest of Asia. Meeting other different people and mindsets as well. It is a cliche, but it gives you a better understanding of culture and how you're doing. As a foodie, I often wonder why certain cultures eat certain things in different parts of the world. I think it boils down to the resources and context of the area. I try to have a deeper understanding of the world as well. I like to embrace the differences. I try to understand why it is the way it is. When I got divorced 2 years ago, it brought some perspective into my art. Some of the dystopian elements you saw in my digital art are my take on not taking things for granted, I guess.
![](https://lwfiles.mycourse.app/norwegianculturalcenter-public/aad40fd31517812568ffd99a4bb34604.png)
Why do you think platforms/initiatives like NCC's Artist Spotlight are essential?
Most of all, I want to do more cultural building with different cultures. Secondly, I love Singapore. I cannot wait to come back! I hope it will give me some exposure in Singapore as a Norwegian artist. And hopefully, I can do more projects between the cultures.
What personality trait do you have that has been most helpful in your art career?
From the feedback I've got from others, I tend to adapt quite well in different situations and contexts, such as being an entrepreneur, an artist, a commercial artist. You have to sell yourself, your work, even your journey as a freelancer. I am an introvert—in a large group, I tend to get exhausted by people. I am indifferent to people, but I'll socialize and network if I must and because sometimes it's interesting. A very typical artist trait! As a businessman, I need to be out there. I need to do that thing. I'm a Scorpio—I adapt to situations.
Thank you so much for sharing!
Most of all, I want to do more cultural building with different cultures. Secondly, I love Singapore. I cannot wait to come back! I hope it will give me some exposure in Singapore as a Norwegian artist. And hopefully, I can do more projects between the cultures.
What personality trait do you have that has been most helpful in your art career?
From the feedback I've got from others, I tend to adapt quite well in different situations and contexts, such as being an entrepreneur, an artist, a commercial artist. You have to sell yourself, your work, even your journey as a freelancer. I am an introvert—in a large group, I tend to get exhausted by people. I am indifferent to people, but I'll socialize and network if I must and because sometimes it's interesting. A very typical artist trait! As a businessman, I need to be out there. I need to do that thing. I'm a Scorpio—I adapt to situations.
Thank you so much for sharing!